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Posted on: May 6, 2016 | by: | Category: Social Media | Comments: 0
The results are official: the importance of a reputation manager has become paramount to new businesses. The impact of instant connectivity means that many, if not most, new customers will look up online reviews prior to engaging an unknown firm, making a good reputation absolutely vital to growth and the securing of leads.   This has been driven by the tendency for a majority of people to leave solely negative reviews; the majority of total reviews left are negative, when viewed as a whole. A considerably higher percentage of people who leave reviews online are doing so when they are feeling ill-treated, more so than those who have been treated well. The online world is a natural area for people to vent their feelings anonymously, as it caters to the non-confrontational. And when these reviews are the first third-party comments seen by new customers, the results can nip potential leads in the bud.   Luckily, such impacts can be softened, or even reversed, with a…

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Posted on: Jan 8, 2016 | by: | Category: SEO | Comments: 0
A change in search methods has lately taken off, driven by the advances in voice recognition software and digital assistants such as Siri, Alexa, and Cortana. Finally, they are able to put together holistic sentences and activate searches through your mobile, and there are implications for search engine optimisers everywhere.   We all recall the painfully slow experiences with voice recognition software in the past (“say ‘yes’ if yes”), and the intense clarity that was demanded of your speaking voice. Those without English as their first language, of course, struggled even more. But things have begun to change. The new Hound software has, apart from remarkable speed, the ability to handle context, and even to demand additional information.   It is a remarkable transformation from years past, and while it still lacks the polite caution of Jarvis in Iron Man, we are clearly light years ahead of where we were a few short years ago. This same software is now being put in to service…

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Posted on: Dec 19, 2015 | by: | Category: Website Design | Comments: 0
  The current pace of the evolution of online business is unprecedented in the history of business. Never have so many fundamentals changed so quickly, and recognising the more enduring changes to the system at large before they occur is vital to succeed here. Even the experts can get it wrong at times.   One trend that has not slackened its pace, however, is the continued march of the mobile. Phones have become the new laptop, with the latter relegated to heavier duties and word processing. The handheld mobile has recently become the world's most-used shopping platform.   Mobile phones, most importantly, are infinitely more accessible. Next time you're on public transit, take note of how many riders are using theirs. Having outstripped the PC last year in overall use as a shopping method, the trend is unlikely to reverse itself.   Surfing and shopping is now a casual business, something to fill down time, or done on the fly in the midst of a…

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Posted on: Dec 8, 2015 | by: | Category: SEO | Comments: 0
  When you’re seated next door to one of the country’s most dynamic urban areas, there is the expectation that the hinterland will lag behind. Things move slower in rural areas, and innovations take some time to be adopted. At least, that is the common rhetoric.   Geelong has proven the exception to the rule. This city, the 13th-largest urban area in Australia, has used its advantages to gain a foothold as an upwardly mobile tech capital, filled to the brim with entrepreneurs intent on bringing the next big thing to the forefront.   This cohort of young and not-so-young talent has been expressing itself in its shopping habits. The odds of being found in Geelong through a search engine have grown ever greater, and marketers have taken note of this. If you haven’t made your online footprint known in Geelong with proper SEO marketing, you are missing a large section of the purchasing population.   Part of the reason for this is the impact…

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Posted on: Sep 2, 2015 | by: | Category: SEO | Comments: 0
  Optimising a website for maximum visibility by international search engines is not a one-time deal. Search-engine code rewrites, along with the continuing evaluation of search rank parameters by Silicon Valley, has led to this practice becoming much more of a continuous process than a one-time tune-up. It’s not unlike exercise: crash diets and a month of discipline in the gym can yield some results, but they won’t last once the month is over and poor habits are resumed.   The same is true in the world of search engine optimisation. What is sought after now is a dynamic site, one on the move with good growth metrics and plenty of activity. It has to produce something of its own accord: good stand-alone content, if not viral, has to appear at decent intervals. In the competitive marketplace of today, a site that has sat quiet for several years will be passed quickly, by one with stronger metrics of dynamism.   The current trend has become…

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